To create a comprehensive social media campaign, video content, and event management strategy to raise awareness and promote education initiatives in the state of Rajasthan.
Unicef
- Client
- Unicef
OVERVIEW
scope
Creation of social media content, including text, images, and videos. Development of a social media strategy to increase engagement and reach. Production of high-quality video content to promote education initiatives. Event management for offline events to raise awareness and promote education.
Methods
Research and analysis of the education scenario in Rajasthan. Development of a comprehensive social media strategy. Concept development and storyboarding for video content. Video production, including filming, editing, and post-production. Event management, including planning, coordination, and execution.
IMPACT
The campaign successfully raised awareness about the education initiatives in the state of Rajasthan and led to an increase in enrollment and retention in schools. The offline events were well received and received positive feedback from the community. The video content produced was widely shared on social media and contributed to the overall success of the campaign.