NutraDesserts is a health-forward dessert brand that needed an appealing, credible identity to stand out in a crowded market. I delivered a full brand system, packaging direction, a direct-to-consumer website and initial marketing assets to support launch and early growth.
Nutra Desserts
- Client
- Nutra Desserts
Brand strategy session to align value proposition, packaging constraints and target consumer cues.Visual identity: logo, color system, typography and photographic direction to convey both indulgence and nutrition.Packaging design with dielines, copy hierarchy and regulatory label placement; print-ready files and supplier guidance.Website design and development with product pages, subscription/ordering flows, and CMS for content and recipes.Built-in marketing touchpoints: email capture, launch promos, social templates and guidelines for product photography.SEO foundations, performance optimization and analytics to measure LTV, acquisition and conversion.Post-launch iteration based on early metrics and user feedback.
