Auric & Ice is a Filipino fine jewelry brand redefining modern luxury with timeless, handcrafted pieces. I managed their digital advertising to not only scale online sales but also position the brand as an aspirational choice in the premium jewelry market.
Auric & Ice Fine Jewelry
- Client
- Auric & Ice Fine Jewelry
Developed a multi-channel ad strategy (Google, Instagram, Facebook) focused on both conversions and brand storytelling.Crafted luxury-driven creatives highlighting craftsmanship, exclusivity, and lifestyle appeal.Increased website traffic by 85% in the first two months.Improved CTR by 52% while reducing CPC by 28% through targeted segmentation.Achieved a 5x ROAS, driving consistent high-value purchases.Expanded Instagram following by 2.5x, strengthening visibility among affluent buyers.Drove a 60% surge in add-to-cart actions and boosted repeat customer engagement, reinforcing brand loyalty.
